1
It is true then, as Xenophon says, The most pleasant sound that a man can hear is his own praise in another’s mouth; but the most odious thing unto others is a man commending himself. For we brand them as impudent who commend themselves, it becoming them to be modest though they were praised by others; and we account them unjust in arrogating that to themselves which another has the sole propriety of bestowing on them. Besides, if we then are silent, we seem either angry or envious; but if we second their discourse, we are presently entangled and forced to contribute more than we intended, speaking to men’s faces what sounds well only behind their backs; and so we undertake rather the base work of drudging flattery than any real offices of true honor.
2
Yet, however, there is a time when a statesman may be the subject of his own discourse, and give a free relation of things he has worthily done or said, as well as other truths; taking care that it be not merely for favor or reputation, but upon some emergent occasion, and especially, when the deeds achieved by him or the parts that be in him be good and honest, then he is not to forbear and say merely that he hath done so or else much like. There is indeed a praise of this kind which bears very excellent and lovely fruit, from whose seeds arise many of the same species very much meliorated and improved. And therefore it is that the wise statesman seeks glory not as the reward or solace of his virtue, nor embraces it merely as the companion of his achievements, but because the being accounted an honorable person and gallant man affords a thousand opportunities of compassing many and more desirable things. For it is easy and delightful to be of use to those who are apt to believe and love us; whereas, if a man lie under calumnies and suspicions, he cannot exert his virtue to the benefit of others without committing a kind of violence upon them.