Book 3
1.93
There are six kinds of rhetoric. For when the speakers urge war or alliance with a neighbouring state, that species of rhetoric is called persuasion. But when they speak against making war or alliance, and urge their hearers to remain at peace, this kind of rhetoric is called dissuasion. A third kind is employed when a speaker asserts that he is wronged by some one whom he makes out to have caused him much mischief; accusation is the name applied to the kind here defined. The fourth kind of rhetoric is termed defence; here the speaker shows that he has done no wrong and that his conduct is in no respect abnormal; defence is the term applied in such a case.
1.94
A fifth kind of rhetoric is employed when a speaker speaks well of some one and proves him to be worthy and honourable; encomium is the name given to this kind. A sixth kind is that employed when the speaker shows some one to be unworthy; the name given to this is invective. Under rhetoric, then, are included encomium, invective, persuasion, dissuasion, accusation and defence.
1.94
Successful speaking has four divisions. The first consists in speaking to the purpose, the next to the requisite length, the third before the proper audience, and the fourth at the proper moment. The things to the purpose are those which are likely to be expedient for speaker and hearer. The requisite length is that which is neither more nor less than enough.
1.95
To speak to the proper audience means this: in addressing persons older than yourself, the discourse must be made suitable to the audience as being elderly men; whereas in addressing juniors the discourse must be suitable to young men. The proper time of speaking is neither too soon nor too late; otherwise you will miss the mark and not speak with success.
