Book 2
22.3
for the conclusion must neither be drawn from too far backThe conclusion must not be reached by means of a long series of arguments, as it were strung together in a chain: cp. 1.2.12, where the hearers are spoken of as unable to take in at a glance a long series of arguments or to follow a long chain of reasoning ( οὐδὲ λογίζεσθαι πόρρωθεν). nor should it include all the steps of the argument. In the first case its length causes obscurity, in the second, it is simply a waste of words, because it states much that is obvious. It is this that makes the ignorant more persuasive than the educated in the presence of crowds; as the poets say, the ignorant are more skilled at speaking before a mob.Eur. Hipp. 989. For the educated use commonplaces and generalities, whereas the ignorant speak of what they know and of what more nearly concerns the audience. Wherefore one must not argue from all possible opinions, but only from such as are definite and admitted, for instance, either by the judges themselves or by those of whose judgement they approve. Further, it should be clear that this is the opinion of all or most of the hearers; and again, conclusions should not be drawn from necessary premises alone, but also from those which are only true as a rule.
22.4
First of all, then, it must be understood that, in regard to the subject of our speech or reasoning, whether it be political or of any other kind, it is necessary to be also acquainted with the elements of the question, either entirely or in part; for if you know none of these things, you will have nothing from which to draw a conclusion.
22.5
I should like to know, for instance, how we are to give advice to the Athenians as to making war or not, if we do not know in what their strength consists, whether it is naval, military, or both, how great it is, their sources of revenue, their friends and enemies, and further, what wars they have already waged, with what success, and all similar things?