Kitap 1
7.36
And real things are preferable to those that have reference to public opinion, the latter being defined as those which a man would not choose if they were likely to remain unnoticed by others. It would seem then that it is better to receive than to confer a benefit; for one would choose the former even if it should pass unnoticed, whereas one would not choose to confer a benefit, if it were likely to remain unknown.
7.37
Those things also are to be preferred, which men would rather possess in reality than in appearance, because they are nearer the truth; wherefore it is commonly said that justice is a thing of little importance, because people prefer to appear just than to be just; and this is not the case, for instance, in regard to health.
7.38
The same may be said of things that serve several ends; for instance, those that assist us to live, to live well, to enjoy life, and to do noble actions; wherefore health and wealth seem to be the greatest goods, for they include all these advantages.
7.39
And that which is more free from pain and accompanied by pleasure is a greater good; for there is more than one good, since pleasure and freedom from pain combined are both goods. And of two goods the greater is that which, added to one and the same, makes the whole greater.
7.40
And those things, the presence of which does not escape notice, are preferable to those which pass unnoticed, because they appear more real; whence being wealthy would appear to be a greater good than the appearance of it.It is difficult to see the connection here. Munro's suggestion, τῷ δοκεῖν for τοῦ δοκεῖν, adopted by Roemer, would mean by the show of it, that is, by its attracting notice.